It all started one summer day in 2010
We purchased a new device called the "electronic cigarette." We were so impressed with the smoke-like quality of the vapor, and wondered if this product could be a valuable potential tool in the battle against tobacco addiction. If only it contained the rather harmless (but terribly addictive) nicotine...
We went online, and made a ton of calls
No one was selling nicotine enabled "e-cigs." It was as if the American vape startups didn't want to risk producing nicotine electronic cigarettes for the public so they tested the concept with no drug. Maybe some parts of the world like China were embracing the idea, but North American companies largely were only doing "zero nic."
So we decided to stop asking for help
We pooled some money and imported our first nicotine starter kits directly from the manufacturers in China.
None of us has had a cigarette since...
We started our first website...
In the early days PayPal did support vaping because there was no controversy at the time. However it was very difficult to get traction because No one had heard of ecigs and everyone was justifiably skeptical of the safety and effectiveness. We rented mall kiosks and created free "bare bones" starter kits of a battery+charger and 3 nicotine cartomizers. But that was enough, as the product gained in demand and we had it! So we learned how to sell online "way back" in 2010.
And our next...
With professional help we learned how to assemble our own websites. Meanwhile many others were exercising their own rights to health and happiness, and the vaping industry was born around us. Others doing exactly what we were doing, on different levels from shops to juiceries to manufacturing, created today's modern vapor industry.
Welcome to Zerotar.ca
This website is the culmination of years of effort and experience. Being a small business has allowed us to stay informal and give great deals. We have a great reputation with our clients; we have been doing this a long time and we still love seeing people released from cigarettes - as we were years ago now.¹
Then 8/8 changed everything in America
As much as tobacco addicts were running to vapor, multi-national corporate interests were rightly concerned that their addicted customers leaving would lead to less sales, less illness, and indeed less potions to sell to ill smokers - from cough medicine to chemotherapy drugs.
Simultaneously, the federal government of America realized that smoking citizens could be vaping as much as smoking within a few years. The taxes that increase a $2 production cost into a $12 pack of smokes, that cannot be allowed to just vanish from the government's perspective!
And so on August 8th 2016 the federal agency FDA released an insane set of conditions that were transparently designed to favor pharmaceutical and tobacco companies. Simply put, only someone who is already in the 1% will possibly afford the enormous fees demanded by the FDA. By their own numbers 98% of American vaping businesses are expected to shut down by the end of the 2 year grace period.
So we again give thanks to be Canadian, and hope to come to a win-win situation that vaping offers. God bless Canada and help the AVA and CASAA win their righteous battles.
And as a Canadian please register with the Canadian Vaping Association!
¹ Some legal code, somewhere, changing, evolving, may prevent us from claiming that vaping can help you quit smoking. So to comply with the law, any and all of them, we simply won't make this claim. We can say vaping is 95% safer than cigarettes, and that's an awesome amount of people! 95% less deaths if everyone switched over at once - and that scares the heck out of big pharma.
Where are we at today?
These days we've scaled back our online sales (although we are happy to mail out anytime) in order to concentrate on serving our home town to the best of our abilities. We have a store front known as OLIVER VAPE and you can find us there every day of the week. Doing bookwork, selling vapor, and vaping all day long...
This has always been a passion rather than a job.
Tony Di Iuorio
Zerotar.ca - Where did we come from?